To many people, San Francisco's gay population is one of the first things that come to mind when the US city is mentioned.
But until recently its gay-friendly nature had not been promoted as part of tourism campaigns.
Local government and visitor bureaus used to be reluctant to push this side of the beautiful Californian harbour city, focusing more on icons such as the Golden Gate Bridge, cable cars and Alcatraz.
But things turned more progressive after current mayor Gavin Newsom was elected in 2003.
Newsom gained national attention in the following year when he directed the San Francisco city-county clerk to issue marriage licences to same-sex couples.
Gay tourism campaign launched
The Age, Australia -
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